UMG Buys Majority Stake in Indian Talent Company That Manages Rapper Badshah

’s international charts, it was a priority release for the label, with UMG chairman/CEOIn unveiling the new Malaysian label on Tuesday, Universal Music Malaysia also announced a talent search initiative through Masyhur known as Masyhur Redefined in collaboration with Faithful Music. as the main celebrity judge alongside other celebrities who will serve as mentors to young Malaysians who wish to pursue a career in the music industry, says Universal Music Malaysia’s Managing Director .

, which has quickly become a domestic hit in Malaysia. The official music video on Masyhur’s YouTube channel has reached 20 million views and been streamed more than 16 million times on Spotify. On TikTok, the views for the #casablancachallenge have reached 20.6 million views as of early Tuesday. Granite said that since 2019, when UMG opened a Southeast Asia hub in Singapore, the major label has launched more than 20 labels across the region and signed more than 90 new artists.

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