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No, Bruce Willis has not sold his 'digital likeness rights' to a deepfake company

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A rep for Willis has denied that a 'digital twin' of the actor is about to start starring in movies on his behalf

—might be used for other projects, the whole “digital likeness rights in perpetuity” thing appears to have been an invention by other writerFor one thing, there’s the simple fact that, per Deepcake itself, you can’t actually; you can only license them on an individual basis. Also, we’re not AI-image-generation experts or anything

, but given how much effort, and source material, it takes to make a brief appearance by these kinds of digital creations —dependent as it is on the whims of lighting, facial angles, etc.

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I think there’s a reason his folks don’t want this news out there

I was all aboard this story until this gaff.

The fake story isn't far off from reality. This is the future for many older celebrities looking for a long term annuity for them and their families.

There goes my 'Humanity's AI overlord manifests with Bruce Willis' visage and James Earl Jones' voice' idea💔

Man, if only 'journalists' had fact-checked the story before blasting 100 articles across the web and social media...

I fell for that one.

Is this the real AV Club or a deep fake?

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