A 76-year-old staple of door-to-door sales is now selling at Target | CNN Business

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Tupperware containers will now be available at Target, in a major shift for the 76-year-old brand. Generally the company has sold its plastic food storage containers solely through in-home “Tupperware parties” or its own website — with a few exceptions.

Tupperware containers will now be available at Target, in a major shift for the 76-year-old brand. Generally the company has sold its plastic food storage containers solely through in-home “Tupperware parties” or its own website — save a few brief and limited pilot programs with retailers HomeGoods, Bed Bath and Beyond, and Target itself. Starting Monday, however, shoppers can find Tupperware in Target\n \n stores nationwide and on Target\n \n .

It’s part of Tupperware’s bigger strategy to reinvent the brand, with plans to grow the business through multiple retail channels and get its products in front of younger consumers who never experienced the era of Tupperware parties. The “party” format was historically the only way shoppers could buy Tupperware. It was a direct marketing event, typically organized by a woman and hosted in a customer’s home or her own — so she could sell Tupperware products and earn commissions.

 

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76 years of celebrating the ingestion of micro plastics that change our DNA and we pass it onto our children. Good job

Covid mean it now high risk hold parties you never know who infected. Also attitudes change we now all grab and go items

Yay 😀

Rubbermaid is the best.

Target sold Tupperware very briefly about 15 years ago

Too expensive!! Gladeware works fine 🤗

Wow this great news- who gives a crap. Again nothing else or more important news to report.

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