“However, my second daughter Amelia was diagnosed with autism, so my internet dreams were put on hold,” she adds of the family business, which even features then-18-month-old Phoebe’s handprint in the logo. “I’d work in my dressing gown through the night and see to both girls’ needs by day.”
Having started out by getting business via word-of-mouth and through a display in Coppull Mill and a stall at Botany Bay, That’s Mine took off in 2015 when Paul, who had previously worked as the“We invested our life savings into a brand new website and That’s Mine was launched into the digital world,” explains Elaine, with the pair going on to establish the company’s reputation as one of the North West’s premier independent retailers.
“It was a big leap of faith to leave my job and it was a bit daunting, but it was a case of now or never and we wanted to give it a really good go,” says Paul, with That’s Mine having moved to a larger unit in Buckshaw Village during lockdown to meet growing demand. “The work is all-consuming, but it’s given us the flexibility we wanted.“And business is going in the right direction,” he adds.
From soft toys, blankets, and towels to bathrobes, swaddles, and bibs, That’s Mine’s product range is all about quality and wow factor when it comes to all things cuddly - a facet of the work that Elaine revels in. “We send our personalised gifts all over the world and I thank my lucky stars because selling teddy bears is a pretty nice line of work to be in!” she says. When you’re having a down day, it’s good to remember that!”
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