Study looks into how technology transformed the quick service restaurant industryIn order to attain a detailed understanding of how franchise systems make decisions to implement technology programs that benefit all franchised units, and how technology implementation standards have changed throughout the pandemic, Comcast Business and FRANdata partnered to conduct a survey across franchise brands in the quick service restaurant industry to gain further insight into technology’s impact on the...
Of all the brands represented in this study, 40% of the brands have less than 10 franchised units, 30% of the brands have between 11 and 50 franchised units, 10% of the brands have between 51 and 100 franchised units, while the remaining 20% have more than 100 franchised units. From front-of-house to back-office to digital marketing, technology is involved in all aspects of franchise business operations. The pandemic has boosted franchise businesses’ reliance on technology adoption. Greater connectivity, mobile apps and cloud technology are required during the recovery period of the COVID-19 pandemic.
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