Sherill Quintana, chairman of the Philippine Franchise Association , told reporters at the opening of the 2022 Franchise Asia Philippines Expo, the first face to face expo after the pandemic, that more than 500 franchising companies are participating in the three-day expo at the SMX Convention Center.
She noted that the global franchising event next year would help the domestic industry recapture the two year setback brought about by the pandemic. Quintana also became chairman of the Franchise Asia Philippines Expo in 2016 and serves as current PFA chairman. “We’re very proud of how the Franchise Asia has grown,” she said. In fact, they also started the MSME concepts by encouraging regional brands to showcase at the annual franchise event.The two-year pandemic has also resulted in some positive impact for the industry. First it has forced the franchising industry to be creative, Quintana noted.
Now, these brands go straight to the communities. “So even if you are based in the province you can bring your business to those in need because people prefer convenience and during the pandemic, there was mobility problem,” she said. But she also said that Filipino franchisees need to work hard because the foreign brands are coming.”The local brands have to level up because there is strong interest from the foreign brands,” she added.
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