How social media companies can benefit from election misinformation

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Dangerous misinformation can lead to lots of attention—which isn't necessarily a bad thing for a social media company's bottom line.

published on Thursday analyzed thousands of social media posts from some of America’s controversial politicians, and the results are stark. When compared to other topics, candidates’ baseless claims surrounding US election fraud conspiracies are an engagement boon not only for themselves, but the social media companies that allow the content.

After reviewing all Facebook and Twitter content posted by every Republican running this year for Senate, Congress, governor, attorney general, and secretary of state, the report found that the two platforms,, “did not have any context added to the misleading posts” at the time of analysis.

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Yeah, lots of misinformation out there. Like the people who keep saying that biological gender doesn’t exist in human beings.

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