She noted the first line of text on the “Blue Check Homes” website, which says that the badge will prove to people outside of your home that you’re an authentic public figure.Still, Baskin admits, not everyone was in on the joke, as was made apparent by the large number of applicants. Even the popular websiteconducted an official fact check on the company, labeling it as satire. But she noticed the thread started to take on a life its own, with people bashing San Francisco as a whole.
Shortly after she began to investigate the origin of the crests, Baskin found herself in a conversation with her landlord, who told her that the garage she's been working out of for the past four years used to be the workshop of a plaster maker who created those crests in the 1900s and distributed them throughout the Mission, Castro and Bernal Heights neighborhoods.
Of course, they’ll need to go through the interview process, and Baskin plans to rope in a few of her friends to serve as mock board members and ask questions. As for everyone else? They might get a rejection letter, said Baskin, or she might go to the length of creating another satirical website for a competing company to direct them toward, complete with a misspelled name and an off-centered logo.