Phil Spencer says the Xbox business will become ‘untenable’ if it remains ‘irrelevant’ on mobile | VGC

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Phil Spencer has claimed the Xbox business would become 'untenable' if it doesn't gain relevance on mobile, agreeing that the Activision Blizzard deal is primarily about Candy Crush, not Call of Duty.

Candy Crush Saga - First Ever LevelHe said that over the past five or six years, all of the growth in the $200 billion global gaming business has come from the mobile segment, while console and PC revenues have remained “relatively flat”.

Spencer, asked about a recent comment Microsoft made to a regulator about being a small player on PC and mobile, said: “I don’t think anybody needs that quote from us to understand how irrelevant we are in mobile. Anybody who picks up their phone and decides to play a game would see that on their own.are well kind of documented, and we continue to work at it, and I love the work that the Xbox app team has been on, and our PC studio is doing great work on PC, but it takes time.

He added: “In terms of the Activision opportunity, and I keep saying this over and over, and it is true, it definitely starts with a view that people want to play games on every device that they have, and in a funny way, the smallest screen that we play on is actually the biggest screen when you think about the installed base in phone.

“That’s just a place where if we don’t gain relevancy as a gaming brand—we’re not alone in seeing this—over time, the business will become kind of untenable, for any of us. If we’re not able to find customers on phones, on any screen that someone wants to play on, you really are going to get segmented to a niche part of gaming that running a global business will become very challenging.”

Spencer added: “As a percent of the overall gaming business, the console business is shrinking, because the overall business is growing and console stays relatively flat as a business, same thing with PC.being the biggest gaming company in the world, so much of their revenue comes from mobile, and then they put their business success that they’ve earned through the work that they’ve done into the market acquiring other studios at a very fast rate.

 

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we all knew that, except the pony outlets that are so hung up losing their precious monopoly maker. we couldn't care less about CoD.

Wow...

They're basically giving stuff for free at this point, and even between their own fanbase, it's the 'selling point' of the product, the biggest thing for Xbox is gamepass, and even the so called 'fans' in this app,(not all) brag about doing tricks to pay $1 for 3 months everytime

If the deal goes through, imagine Candy Crush on Game Pass (which isn't a bad thing)

kidsmoove looks like I was right on the podcast about Candy Crush 👀

Candy Crush making bands

I mean it's true, with game streaming growing, phones getting powerful, cell towers getting faster/reliable speeds(city's of course), console's/PC's purchase going down (physical items of course), wouldn't be surprised, if Microsoft announced a new phone, specifically for this.

So Microsoft needs a mobile platform first and foremost.

Candy Crush alone makes a little over 1 billion a year, before anyone wants to downplay it as 'just a mobile game' it's making more than most games will ever see, and it's doing so annually

Nothing stopping them from getting further into the mobile market

Sony survived just doing Playstation games and only recently expanded to PC Microsoft have been doing console and PC games since the beginning if that's 'untenable' that's on them for doing things wrong.

Port Hexic rush to android and ios XboxP3 Played it all the time back on Windows Phone Probably the game I miss most now being stuck on Android

The money games like cod make its irrelevant against mobile games.

Ele já tinha mencionado que só o xbox não dava , estava dando um leve prejuízo

From my personal experience Day 1 of a deployment: Perfect 360 security. Eyes up at all times Day 200 of a deployment: playing candy crush in the turret and just being happy i can keep my eyes open 🤣

They already have low budget mobile quality games this year like grounded and pentiment, they just need to find devs who can port them to android and ios

Then just buy the candy crush IP not the publisher.... is he actually intelligent or?

CoD Mobile, Hearthstone, and Candy Crush will help Xbox a long way, makes sense

Then why didn't they just bought outright all of King it would be way cheaper.

I guarantee ppl are still saying nope its about COD

Just let the industry crash a 2nd time.

so thats why the feel like they missed out on genshin

for people that dont know the mobile market is way way bigger then console or the pc community combined and yes candy crush alone makes just as much as cod it made 1.2 billion in 2021 and has been going up every year the mobile market is roughly atleast 3 billion users

Then why didn't you ever invest any money on developing mobile games of your own?

Yeah and no way you are interested in CoD the major juggernaut in FPS or WoW the major juggernaut in MMO or StarCraft the major...okay not a juggernaut but still a major franchise in RTS! So yeah, just sell Candy Crush to them and be done with it then 😂 That's what they want

Sur ces belles paroles toujours sincères...Nous croyons sincèrement en phil !

Of course it is. Candy crush names so, so, sooooo much more money than the rest of ActiBliz combined

He could be lying, hardly like it’d be the first time.

Ya no shit that was what I said from day one its candy crush not call of duty they care about.

Cap

PortalMasterdr1 Bring back skylanders ring of heroes

It still amazes how much fucking money mobile games make. It’s soul crushing.

Funny, i thought they said gamepass was profitable? Yet here he is, begging to get into the mobile market or Xbox is somehow finished...sure... They also sell Xbox at a loss, but Microsoft is one of the richest company on Earth thanks to the PC market, just sounds disingenuous

Awesome, I want a game pass mobile with actual good mobile games leveraging the talent XGS has and all the IPs they could focus on. First thing I want is Halo Wars or maybe Gears Tactics mobile version.

Xbox ain’t shit without PlayStation, glad to see it get confirmed.

Hmm. In that case surely ea would've been better. You get sims city, fifa/ madden mobile, pvz, nfs, apex mobile and simpsons tapped out

He isnt wrong these mobile games make a crap ton

Tencent is 1 in Gaming mostly cause of Mobile so hes correct

We need to start a go fund me for Xbox even though Microsoft is loaded 😅😂

Lies

'If we’re not able to find customers on phones, on any screen that someone wants to play on, you really are going to get segmented to a niche part of gaming that running a global business will become very challenging.”

I still see ppl here and there play Candy Crush on their phones today even i can hear candy crush in restroom

AndyPlaytonic Let’s see the Sony fan children all suddenly become candy crush players!

Yes the third richest company on planet earth will suffer

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