While the past few weeks have prompted a fierce debate over whether the Springboks are becoming a"disliked" team because of Rassie Erasmus' controversial refereeing tweets, it's undeniable the national team's brand is still one that commands a lot of attention … and monetary value.
Next month, SA Rugby will provide details to its 15 unions at a general council meeting about a proposed equity deal with CVC Capital Partners, one where the Green-and-Gold jersey has undoubtedly been leveraged. But the broader rugby fraternity need not worry, the Springbok emblem isn't being flogged to benevolent capitalists.Get 14 days free to read all our investigative and in-depth journalism. Thereafter you will be billed R75 per month. You can cancel anytime and if you cancel within 14 days you won't be billed.