To have emerged as an industry champion, Senheng takes pride as an early adopter of digitalisation and agile transformation, adapting to the fast-paced demands of consumers as well as solidifying its day-to-day operations. Today, Senheng has a growing customer base of 3.57 million PlusOne loyalty members.
senQ stores take on a contemporary retail concept and are located in shopping malls with huge retail spaces, at an average of 12,000sqft. “With technology enhancement initiatives such as an increased use of AI, data analytics, and innovative digital marketing campaigns, these efforts help to create a more personalised and targeted marketing effort. Thus, a satisfying omnichannel shopping experience is formed, which distinguishes us from our competitors,” shares Lim.
“The Senheng App serves as a lifestyle platform for members to keep track of their points, cashbacks and purchase receipts. Besides notifying member on renewal, cashback balance and promotion updates, the app also engage with members via features such as livestream and gamification.