The opportunity is here and it is largely untapped. The city is becoming a Silicon Valley of its own, and entrepreneurs and investors, alike, should recognize the potential of San Diego and take advantage of the incredible resources and growth prospects it has to offer. San Diego is an attractive option due to the large number of talented engineers graduating from UCSD’s Jacobs School of Engineering and the city’s reputation for being one of the happiest places in the U.S.
San Diego is also home to some of the wealthiest neighborhoods in Southern California, such as La Jolla, Torrey Pines, Rancho Santa Fe and Carmel Valley. The wealth in these areas is largely disaggregated and noninstitutionalized, but as the Millennial and Gen Z generations come into their own, they may choose to invest their inherited wealth closer to home.
They are at CES next week.