How to Grow Your Top Line in a Down Market

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These tactics are even more effective in a volatile or downward-trending market than they are in more prosperous times.

conducted by consultancy AlixPartners, where we work, reveals that 20% have already conducted layoffs, 20% expect to, and 25% have imposed hiring freezes. In addition, 33% said they are building cash reserves, and 36% have embarked on expense-reduction programs. It’s the usual — and usually necessary — playbook.

Tactical they may be, but trivial they are not. We’ve found that companies that use tough times to maximize their bang for their buck in sales and marketing are able to increase revenues by tens or even hundreds of millions of dollars within one to two quarters. They’re also the companies that emerge stronger than ever as markets turn around.Improving Commercial Effectiveness, on the theory that the company can’t afford to disrupt revenue-producing activities.

The ability to go deep into the data — for example, to examine sales volume and profitability by product, region, channel, even sales rep — and to bring similar granularity to marketing and customer experience activities.A critical part of turning insight into action is making sure that sales and marketing leadership see themselves as allies with the financial team. Both functions can be leery of finance.

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middle and long terms.

III. I simply encourage Corporates to adopt Process Innovations that can provide significant Cost-saving, Time-saving, Labor-saving and Resource-saving opportunities on the one hand and target activities that provide significant productivity gains opportunities in the short,

I. I totally agree with you when you said: ' You can't cut your way to prosperity'. II. This is the Prosperity and Happiness Age! And Entrepreneurship plays an important role.

Great stuff! Thx❣️

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