Union Square hotel opens anew following multimillion-dollar makeover - San Francisco Business Times

San Francisco’s former Villa Florence Union Square hotel at 225 Powell St. has quietly reopened to guests with a new look and new flag under its new owners.and managed by Spire Hospitality, the hotel opened in December after a multimillion-dollar revamp of all 189-rooms.

Including the future work, the full repositioning is expected to wrap up by the end of the year for a total investment of around $12 million.

"2023 already feels tangibly different," Sandoval said. He noted foot traffic for Union Square for the last week of December was up over 60% year-over-year, as measured by reports using smartphone location data."People complain it's not 2019, but there's many good things we're already seeing."

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