More Car Companies Are Finally Copying the One Thing Tesla Does Right

Auto manufacturers are entering an arms race of electrification, hawking concept EVs with increasingly luxurious cabins, self-driving driving assistance features, and gargantuan batteries capable of unnecessarily long driving distances. These defining features help brands stand out in a sea of compact crossover EVs, but one thing is common between them: the public charging experience sucks. At the Consumer Electronics Show 2023, some manufacturers announced plans to change that.

These charging fails aren’t just bad for owners – they could become cautionary tales that sour future buyers on a technology into which automotive manufacturers are pouring billions of dollars. One way to protect that investment is to take control of the public charging experience.Mercedes-Benz Chief Technology Officer Markus Schäfer announced at CES 2023 plans for the company to open a network of more than 400 sites in North America with 2,500 charging stations by the end of the year.

While reservations seem like an obvious level of service befitting vehicles with price tags hovering around $100,000, this differentiator may introduce new problems for an already stressful process. After all, there’s nothing luxurious about arriving at a reserved charging space to find it already occupied, and confronting another driver is usually a less-than-premium experience.

To solve this problem, the U.S. government has earmarked $2.5 billion for the Discretionary Grant Program for Charging and Fueling Infrastructure in rural areas, but that program may not change things fast enough to support fast rising EV demand. It doesn’t help that long lead times for upgrading the transformer sometimes makes the operator eligible for state or federal grants that have timeline requirements.

The only thing Tesla does right? LoL. Y'all are haters. Tesla's profit per vehicle is 8X that of Toyota. They're doing a lot right.

Only able to charge 6 cars in that giant space.?

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