If you want to earn rewards points at Best Buy, you’ll have to take out a Best Buy credit card to be able to redeem them. Some customers hate the idea. The company’s free “My Best Buy” program has for years offered members points on purchases they can accrue to earn cash rewards, as well as other perks like exclusive savings offers and services. Starting next month, however, reward points will only be available to customers who hold a Best Buy credit card.
It is uncommon for companies to end rewards for customers without a credit card, said Yuping Liu-Thompkins, a marketing professor at Old Dominion University and director of its Loyalty Sciences Lab. She was uncertain whether free shipping would be enough to balance out customer anger over the redesign. It was another example of the pitfalls of companies changing customers rewards programs.
Here's some real news
Hey, it's Capitalism, baby. Just go to a competitor or start your own company. The market is 'free' (no, it isn't).
consumer pullback on shopping helps slow inflation is a nice way of saying we are entering a recession
Go woke go broke
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