reports that for the second time in two years, the U.S. Department of Justice has filed an antitrust suit against Google. In 2020, the DOJ took action against Google as the company was accused of using its power in the online search market to get rid of competitors. That case will go to trial in September. Tuesday's action took place because Google dominates the digital ad industry. The government is insisting that Google divest itself of some parts of its online ad business.
Attorney General Merrick Garland announced the suit Tuesday afternoon. The attorney general said,"We allege that Google has used anti-competitive, exclusionary, and unlawful contact to eliminate or severely diminish any threat to its dominance over digital advertising technologies."For the quarter that ended on September 30, Google took in $54.5 billion in advertising revenue.
The complaint said that as a result of Google's domination of the online ad market,"website creators earn less, and advertisers pay more than they would in a market where unfettered competitive pressure could discipline prices and lead to more innovative ad tech tools that would ultimately result in higher quality and lower cost transactions for market participants."
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