Kevin Systrom and Mike Krieger on Tuesday announced the launch of Artifact, an app that promises “a personalized news feed” powered by artificial intelligence. In an Instagram post, Krieger said he and Systrom “have been working with a talented team” for more than a year to launch the service. “We’re gradually letting people in as we scale up,” Krieger wrote. A wait list to join opened to the public Tuesday. Unlike Instagram, the app is more focused on articles rather than photos.
In the wake of upheaval and uncertainty at Twitter under new owner Elon Musk, a number of newer services have found traction helping users get news and personal updates in a feed. Meanwhile, TikTok’s rapid rise continues to push numerous apps, including Instagram, to copy its features. Platformer described Artifact as “TikTok for text” and possibly “even a surprise attack on Twitter.” After launching Instagram together in 2010, Systrom and Krieger sold the app to Meta for $1 billion in 2012.
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