This Navy vet started a romance novel business that centers sexuality and diversity

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This Navy vet started a romance novel business that centers sexuality and diversity and aims to make the reading experience pleasurable. Literally. melissavedra opened up to TODAY about TheSteamBox.

Melissa Saavedra knows romance novels spark joy, and she wants to make people's reading experiences as pleasurable as possible.Launched on Valentine's Day 2021, Saavedra's book subscription service, The Steam Box, pairs monthly romance novels with self-care and adult items .

But her love of books has deep roots. When Saavedra immigrated to the United States from Peru at 10 years old, books became her source of escape and comfort.She remained an avid reader, but it wasn't until many years later that she discovered her true literary passion: Steamy books. Saavedra has the blockbuster novel"50 Shades of Grey," which came out in 2011, to thank.

After building a platform and community, Saavedra thought of the idea that later became a business. Two years ago, on Feb. 13, 2021, the Steam Box was born.

 

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