What inflation? Quinceañeras remain a thriving tradition and business in North Texas

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Not even four-decade-high inflation is putting a dent in the cherished tradition of celebrating a girl’s 15th birthday with a lavish quinceañera that includes...

Dancer Rene Garcia, 20, of Santiago DJ's, performs during this year's Quinceañera Magazine Expo at the Mesquite Convention Center in Mesquite, Sunday, Jan. 29, 2023.

Mary Rios , and her husband Juan Rios, speak to Jose Bracamontes, , as the Rios family gathered information and quotes from vendors for their daughter's quinceañera, which is planned for 2024, during the Quinceañera Magazine Expo at the Mesquite Convention Center on Jan. 29.“We will throw a party because that’s how we Hispanics celebrate our young ladies, to show society that she’s becoming a young woman,” she said.

Dancers from Top Royal Cadets, Brian Morales , and Gio Cervera , performed a routine at their booth during this year's Quinceañera Magazine Expo on Jan. 29. at the Mesquite Convention Center.gown, which could go from a few hundred dollars to several thousand. González-Martin said the tradition bears significance for the honoree’s mother too, who see it as an opportunity to empower their daughters and allow them to preserve memories from their teen years.

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