The company is justifying its steep ad prices by pitching advertisers its first-party data that shows where people are and where they're going. These insights can be used to target and measure ads.
Uber sells search ads that let brands promote products sold at retailers and restaurants within the app. The company said that 315,000 merchants buy ads through the Uber Eats platform. This offering's formats and prices are veryHowever, the first-party data that Uber gives to advertisers provides unique insights, revealing how often people take rides, where they go, and how long they spend in the car, experts said.
Malaysia Malaysia Latest News, Malaysia Malaysia Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
How to invest in winners of China reopening amid bleak stock market outlookA CIO who helps oversee $98 billion details how to invest in the winners of China's reopening in an environment where the wider stock market will struggle to break even for the rest of the year
Source: BusinessInsider - 🏆 729. / 51 Read more »
Another stock market crash coming, Wall Street's top investors warn'We haven't left the bubble': Wall Street's elite investors are privately warning that the stock market is headed for a second wave of pain Thanks for information
Source: BusinessInsider - 🏆 729. / 51 Read more »
Going digital leads to better social impact for this energy companyInsider tells the global tech, finance, markets, media, healthcare, and strategy stories you want to know.
Source: BusinessInsider - 🏆 729. / 51 Read more »