The Business of Headshot Photography: Marketing, Pricing, and Branding

Headshot photography is an exciting and lucrative niche in the photography industry, and if you’re looking to make a name for yourself as a headshot photographer, this article is for you.

Build a strong brand identity that is core to everything you do to present your business to the world. If you want to be a successful headshot photographer, be sure you analyze the business market in your area before getting started. For example, you don’t want to open up a luxury acting headshot business in a corporate-dominated city and vice versa. The best way to do a simple business analysis is by searching for headshot photographers near you and seeing what they specialize in.

For example, if you’re hired by a law firm, ask them questions before you arrive on the job. Examples of these questions are: A lot of marketing tools use the term “rent-to-buy” while starting a small business. This analogy implies that if you want to hit the ground running, put more capital into your ads in the first month or two of your business. In the meantime, work on your SEO in the back end. By six to seven months, you should tip the scale and have clients coming in through SEO, thus having to spend less on ads.

Maybe start with advice to shoot verticals?

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