Vietnam, with a population of 100 million people, also has a rapidly-growing consumer market as its middle class expands.
"This is the biggest-ever mission in Vietnam," said Vu Tu Thanh, the US-ASEAN Business Council's representative in the country, noting that the body had been organising these events for three decades. The mission will also include semiconductors companies, pharmaceutical giants Pfizer and Johnson & Johnson, medical device maker Abbott, financial firms Visa and Citibank, internet and cloud companies Meta and Amazon Web Services, the list showed.According to Thanh, this is the first time in about a decade that security firms decided to join the annual mission to Vietnam. In December, the same companies held talks with Vietnamese government officials.
The majority of the companies joining the business mission already have a business or manufacturing presence in Vietnam, including Apple, Coca-Cola and PepsiCo, Thanh said, with some planning to expand it.
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