Just like the NFL regular season and playoffs leading to the Super Bowl it is all about destination television, this tournament follows an equally consistent scheduling formula, year-in, year-out. Fan engagement is built on the familiarity of the Sweet Sixteen, the Elite Eight and, of course, the Final Four.
It all starts with wall-to-wall television. It features as much if not more in the way of video streaming — in fact, the men’s tournament represented the tipping point for video streaming for CBS, especially in the past five to seven years.
Malaysia Malaysia Latest News, Malaysia Malaysia Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Source: CryptoAmb - 🏆 22. / 68 Read more »