EU to propose clampdown on companies using fake 'green' claims

BRUSSELS: The European Commission wants to require companies in Europe to back up climate-friendly claims about their products with evidence, under draft rules to stamp out misleading green labels for products from clothing to cosmetics.

An accredited verifier - independent of the company - would then need to check the claim, before a company can publicly use it. Companies that make climate-friendly claims without proof could face financial penalties. The proposal would cover all consumer products sold in the EU, unless they are covered by existing EU laws that regulate certain labels - for example, organic-labelled food.

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