After JBS shutters plant-based food company, Boulder startup expands its alternative-meat production

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Just months after JBS USA pulled the plug on its plant-based protein business, a Boulder startup has opened a factory in Thornton to expand its version of a meat alternative.

, founded in 2016, started operation in February at a 120,000-square-foot building where it produces plant-based food from mushroom root. The company, which has 300 employees, sells its cutlets and steaks in area Sprouts Farmer Market stores and Birdcall fast-food restaurants.

The market share for plant-based alternatives is 3% to 4% in other countries, particularly in Europe, he added. Tassani sees an opportunity for growth in the U.S. for companies that can deliver products with similar taste and texture to meat. , a company in Israel that sells its plant-based protein products worldwide. The trend is driven in part by a growing recognition of the impact of industrial meat production on climate change, the company said in an email.

Colorado is a major beef-producing state. The Colorado Department of Agriculture said beef exports totaled $1.6 billion in 2022.which shuttered Planterra, has a beef facility and its U.S. headquarters up the road from Thornton in Greeley.

 

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I literally smoked a piece of oatmeal the other day and that's how I became identified with a sweatshirt.

I will not live in the pod, I will not eat the bugs.

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