How influencer grew earnings to $380,000 a year: 4 tactics

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4 strategies an influencer and creator coach used to grow her business to $380,000 in revenue last year

Jade Beason is a full-time content creator and creator coach who used to work in marketing.She described four strategies she used to scale her business. The London-based creator, who has about 113,000 YouTube subscribers,when she left her marketing job to become a full-time influencer. In 2022, she grew her revenue to £312,000, or roughly $380,000, largely through her coaching programs and brand partnerships. Insider verified the earnings with documentation she provided.

Beason changed the style of her creator training from one-on-one — coaching individual creators — to one-to-many. She offers a membership program called"The Creators Club" and an online course about Instagram marketing, which are both available for groups, in addition to some one-on-one services. "I would literally break down all of the tasks that I was doing and how much time it took me every week," Beason said."Then I would look at that list and figure out which thing made the most sense to hire for or hand over."

As someone who enjoys talking for longer periods of time, she gravitates towards the platforms like YouTube and podcasts that allow long-form content, she said.

 

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