AS the Covid-19 pandemic swept across the globe, its social and economic impact rippled across Malaysia.Amid the hardship and uncertainties, non-governmental organisation Vision to Transform stepped up to empower underprivileged communities with income-generating skills through entrepreneurship and digital exposure.
Vision 2 Transform trainer Nurfarahi Nabilah Mohd Azmi guiding participants through the customer analysis module.Beneficiary Sharifah Othman, 57, was faced with a dead end when she attempted to reopen her wellness centre that was forced to shut down during the pandemic. Upon completing the training, Sharifah’s income skyrocketed by 380% after she diversified her business and employed online marketing strategies.
“With a better sales strategy leveraging on various marketing methods, I managed to get new customers. “Because of my shyness, I have resorted to making and selling pickled fruits the old-fashioned way for the past 40 years.“With the programme, I learned how to better manage my business and even started promoting my products on ecommerce platforms.”Her average monthly sales recorded an increase of 300%, allowing her to save up for her daughter’s education.
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