(OFFICIAL) Miki House taps 'Made in Japan' appeal for $760 kids pyjamas as home market shrinks

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Japan's Miki House, a maker of luxury baby and children's goods in a country with ever-fewer births, is looking overseas for both production and customers for products like its 100,000 yen ($760.40) Gold Label brand pyjamas.

President Koichi Kimura said the Osaka-based company, which has developed a global reputation based on Japanese technology and quality, has turned beyond its shores as the population ages and its workforce shrinks.

The clothier has endeared itself to generations of parents with attention to detail, such as techniques in attaching buttons to keep them from becoming a choking hazard. At Miki House, about 70% of products are still made domestically, but some items, such as children's shoes, cannot be made locally at scale and are manufactured in Vietnam.

"Moving production overseas runs a very minor risk of undermining the cultural association with Japan, but the bigger challenge will be to ensure there is no dilution in production standards or product quality," he added.

 

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Miki House taps 'Made in Japan' appeal for $760 kids pyjamas as home market shrinksJapan's Miki House, a maker of luxury baby and children's goods in a country with ever-fewer births, is looking overseas for both production and customers for products like its 100,000 yen ($760.40) Gold Label brand pyjamas.
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