evolves occasion per occasion, and bottle per bottle, it isn’t just about beer and hard drinks anymore. Bottled cocktails have entered the drinking scene, and they’re performing better than anyone could have thought.
not just to get drunk but to enjoy the beverage. There’s a better appreciation for alcoholic drinks now that consumers have more knowledge and been exposed to more types of beverages.Along with partner Alex Atienza, Tiutan initially thought of making uniquely crafted bottled cocktails only as a creative outlet. Besides channeling his creative energy , thealso came in handy during spontaneous gatherings when they needed to serve drinks.
35cl Co. does not believe that operating full time and all-year round would be good for their business. They follow a biannual schedule, which gives them the break they need to research, experiment and improve on the next collection while pursuing other interests. Although having some “downtime” doesn’t seem ideal for any business, it’s what works best for them. It’s creativity, not speed, that plays a vital role in their cocktails anyway.
The brand is all about being simple, direct and impactful, hence the need to concoct one-of-a-kind flavors that represent their vision and resonate with customers.