Smell of the Future: This Candle Company Uses AI to Generate a Scent for You

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RS Recommends: This candle brand is using AI to generate custom scents for its customers

dependent on your preference of smell, and Scent Lab understands that completely. What scent relaxes you and eases your mind? Maybe you like to go by the season, so you think of citrus fruits in the warmer months and spices in the winter. But if you’re not sure, Scent Lab is really breaking out all the smells and whistles here, letting you “try, smell and review,” as they say on the “” section of their site.

To get started you’ll take a quiz, first with a set of audio-visual questions for you answer. Once you start the custom candle-making process, you’re shown various video clips with the options “NOT FOR ME” or “TAKE ME HERE”. Based on your answers, Scent Lab’s algorithm gets a basic sense of your preferredThen, you respond to questions about your sensitivity to smells , your favorite aroma types , any specific odors you’d like to avoid , and where you typically “get your candle on?” (i.e.

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