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How Companies Secretly Boost Their Glassdoor Ratings

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A WSJ investigation shows how Glassdoor, a top job-seeking site, can be manipulated by employers trying to sway scores in their favor

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The only way to find out what a company is really like is to talk to people who work there

how is this news, litterally been going on since users had ability to review and is mostly done in response to EMPLOYEES and Patrons who will bash companies for not bending to their will.

I've also seen multiple negative employee reviews, obviously written by the same person, and Glassdoor refuses to review them.

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Companies Manipulate Glassdoor by Inflating Rankings and Pressuring EmployeesEmployers flood the ranking site with 5-star postings requested from enthusiastic staffers, leading to unusual spikes, a WSJ investigation found. This is a conundrum facing many influential raters, including Amazon.com, Yelp and TripAdvisor, who have had to fend off attempts to game reviews. You'd have to be really naive to think otherwise. No shit Many PR firms do this
Source: WSJ - 🏆 98. / 63 Read more »