John Lewis looks to ‘tween’ market as it expands children’s fashion business

  • 📰 ShropshireStar
  • ⏱ Reading Time:
  • 21 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 12%
  • Publisher: 51%

Malaysia News News

Malaysia Malaysia Latest News,Malaysia Malaysia Headlines

John Lewis has announced an expansion of its children’s fashion business as it looks for an increasing cut of the lucrative “tween” market.

The department store is launching its first own-label tween collection for seven to 12-year-olds as part of an expansion of more than 2,100 lines alongside 10 new brands.

Its new focus on older children “sets out our ambitions to make sure we are better placed than ever to meet the needs of families as their children grow up”, it said. The own-brand tween range is “style-led, drawing heavily on the return of 90s trends, with oversized hoodies, logo tees and wide leg cargo trousers in a monochromatic colour scheme”, with prices ranging from £7 to £38.

We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

 /  🏆 98. in MY
 

Thank you for your comment. Your comment will be published after being reviewed.
Please try again later.

Malaysia Malaysia Latest News, Malaysia Malaysia Headlines