The streaming giant announced the push Monday, following a meeting between South Korean President Yoon Suk Yeol and its co-CEO Ted Sarandos in Washington. The investment is double the amount that Netflix\n \n has announced so far in the fast-growing market since arriving in 2016. In 2021, company executives said Netflix\n \n planned to invest about $500 million into Korean content, on top of the $700 million already spent since 2016.
And “Physical: 100,” a grueling physical fitness competition show, was Netflix’s second most popular non-English show worldwide in February, according to the company. Netflix is increasingly producing original international content and leaning on prospects overseas as its growth in North America and Europe slows. In January, the company announced it was planning its largest-ever lineup of South Korean content, with 34 new and returning titles set to roll out this year.