Oakland A's in Las Vegas: Is the market big enough for 3 major pro teams?

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Las Vegas will become the smallest TV market in Major League Baseball if the Oakland Athletics relocate, and it will by far be the tiniest to be home to three major professional sports franchises.

But Las Vegas is unlike probably any other market, as the presence of the NFL's Raiders and NHL's Golden Knights have shown.The city doesn't just rely on the local populace to pack its sports venues, but also draws heavily on the nearly 40 million tourists who visit annually. That doesn't mean the A's would be an automatic success at the turnstile like the Knights and Raiders, but the club and MLB see that visitor count as an enormous advantage.

The Aviators, Las Vegas' Triple-A team and the A's top farm club, led the league in attendance the past two seasons. When Las Vegas Ballpark opened in 2019, the Aviators led all of Triple-A baseball with 9,299 fans per game. According to Nielsen's TV market rankings, Las Vegas is 40th nationally with more than 870,000 homes with televisions. Only six other cities with major professional teams - not including those in Canada - have smaller markets. The Bay Area ranks 10th.

The Raiders, who missed the playoffs last season, have been a moneymaker, leading the NFL in ticket revenue in 2021. The numbers for 2022 are not yet available.

 

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