Pre-owned Rolex Daytona watches are outperforming the secondary market and some of the most in-demand timepieces from rivals, according to an index launched Tuesday by Bloomberg and trading platform Subdial.
This is ahead of the overall market as well as sought-after timepieces from Patek Philippe and Audemars Piguet, the Bloomberg Subdial Watch Index shows. Prices for discontinued luxury watch models often increase in value because they represent a now limited supply of product. Prices for the most recent Rolex Daytona have jumped with the discontinuation of the model “with the number of pieces in circulation now firmly capped”, he said.