Target removing some LGBTQ merchandise following customer backlash | CNN Business

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Target, which rolled out its Pride Collection at the start of May, is pulling some products from its stores after facing customer backlash, saying it was acting to protect employee safety

Target Corp\n \n is offering more than 2,000 products, including clothing, books, music and home furnishings as part of its Pride Collection. The items include “gender fluid” mugs, “queer all year” calendars and books for children aged 2-8 titled “Bye Bye, Binary,” “Pride 1,2,3” and “I’m not a girl.” “Since introducing this year’s collection, we’ve experienced threats impacting our team members’ sense of safety and wellbeing while at work,” Target said in a statement.

Target’s action comes on the heels of a conservative backlash against Bud Light, after brewer Anheuser-Busch promoted the beer on social media last month with transgender influencer Dylan Mulvaney. The products Target is withdrawing are being removed from all its US stores and from its website, Castaneda said.

 

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