Beer Business Daily's Harry Schuhmacher says the rest of the beer industry can't believe how long the backlash to Bud Light's transgender influencer partnership has lasted, and it's had economic effects.its now-infamous promo with transgender influencer Dylan Mulvaney and the backlash has put rival beers in high demand, according to the publisher of prominent trade publication Beer Business Daily.
Bud Light continues to face backlash more than a month after its polarizing pact with transgender influencer Dylan Mulvaney prompted outrage.across North America, believes newfound demand for light lagers that aren’t owned by Anheuser-Busch could result in a trickle-down effect on the industry. Molson Coors, the parent company of both Coors Light and Miller Lite, might not even be able to supply enough beer as Americans enter a holiday weekend that unofficially kicks off the start of summer.
Schuhmacher explained that Anheuser-Busch has begun buying back unsold, expired beer from distributors, which brings much relief as those are the people who normally bear the brunt of the costs when a product isn’t purchased. While it’s a step in the right direction, distributors who rely on Americans purchasing Bud Light will continue to suffer."Keep in mind, this is the beginning of the beer-selling season.