Mark said: “The whole idea was that there’s not enough parking, [and] how do we make it easy to park?”The trio launched SpotHero in 2011 as a peer-to-peer online marketplace, connecting drivers with people who wanted to rent their private parking spaces.The breakthrough came when they began landing deals with garages and city centre multi-storeys, opening up thousands more spaces.
They then faced a struggle to expand as many garages operated outside the digital marketplace and dealt only with cash. Mark and his co-founders were able to persuade garage owners how their empty spots could be put to good use by renting on-demand.It has now taken reservations from more than 10million drivers in 300 cities in the US and Canada.Mark predicts his firm will soon be generating a revenue of billions of dollars a year.He told CNBC: “If it was a much better economy, I probably would have been more excited by staying on a ‘stable’ career path.