MediaTek leads the smartphone SoC market!The most recent data shared by Counterpoint covers Q4 2021 to Q1 2023. It showed the fascinating trends and transitions among the smartphone chip's key players. MediaTek came as the leading force in the industry during the Q1 of 2023, despite taking a dip from the previous quarter.
However, it is evident that despite MediaTek's leads in this area, they still declined in Q3-Q4 2022 and Q1 2023. This is due to inventory adjustments and weak demand that resulted in a decline of 5 percent in LTE SoC shipments and less than 5 percent growth in 5G SoC shipments for Q2 2023. Experts say that they are expecting a rebound from the Taiwanese chip maker this coming second half of the year as the inventory level stabilizes.
Meanwhile, Apple's A-series chips remained at the 3rd spot all throughout 2021 to 2023 with the most recent having 26 percent market share. However, experts suggest that chipsets are forecasted to decline in the next quarter this year because of seasonality. Regardless of this, the iOS market beat the Android market and showed endurance in the face of low demand.
UNISOC, the chipmaker that prioritizes entry-level phones gets the 4th spot with an 8 percent market share this Q1 2023. This is fueled by the increasing demand for its LTE lineup in devices under USD 99 or around PHP 5.5K when converted.