Companies’ New Cause: Dodging the Culture Wars

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Companies ​are rethinking if and when to weigh in on potentially divisive issues and developing crisis plans in case things go wrong

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For non-personal use or to order multiple copies, please contact Dow Jones Reprints at 1-800-843-0008 or visit www.djreprints.com.Executives rethink if and when to weigh in on potentially divisive issues, fearing backlash from all sides, and develop crisis plans in case things go wrong

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