A Stunning Golf Merger Shows How Saudi Cash Could Change Sports

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The PGA Tour and LIV Golf—along with the DP World Tour, or the European Tour—have agreed to merge, and in theory form a unified global entity to showcase the game of golf. Critics call it 'sportswashing'

or the European Tour—have agreed to merge, and in theory form a unified global entity to showcase the game of golf. All litigation between the two bodies will cease.While the exact structure of this unnamed, for-profit entity—and what it means for golf fans—is still being worked out, it seems safe to say that the PGA Tour and the players themselves will directly benefit from Saudi investment, especially when it comes to prize money.

”For almost two years, since word of LIV Golf’s impending launch began causing jitters, the PGA Tour and many of its players—especially four-time major winner Rory McIlroy—have bashed the emergent entity. “There’s no room in the golf world for LIV Golf,” says McIlroy. “I don’t agree with what LIV is doing. If LIV went away tomorrow, I’d be super happy.” The announcement caught Tour players off-guard.

 

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