“I still hate LIV,” McIlroy said after the merger was announced. “Like, I hate LIV. I hope it goes away, and I fully expect that it does.”
The Northern Irishman acknowledged that there could still be a team element, but insisted that it would look nothing like what LIV has looked like.Rory McIlroy addressed the PGA Tour-LIV Golf merger on June 7, 2023.The team format was already expected to be a massive money maker, with teams being valued at $500 million.The PIF is banking on selling the 12 LIV Golf teams in order to get its investment back, according to Shipnuck.
Monica Fee, LIV’s global head of partnerships, said that her phone had been “ringing off the hook” since the merger with companies looking to partner.Marriott, Anheuser-Busch, Fox, and ESPN have all touched base with Fee. What the future for golf looks like remains murky, but the idea has been floated that the LIV format could take place on weeks when the PGA Tour goes dark, with there being a “handful” of co-sanctioned events.
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