EU Charges Google With Anti-Competitive Practices in Ad Tech Business

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NEW: The European Union charges Google with breaching antitrust rules in advertising technology and may seek the break-up of parts of the tech giant's business to allay the bloc's concerns.

The European Union on Wednesday charged Google with breaching antitrust rules in advertising technology, known as adtech, and may seek the break-up of parts of the tech giant's business to allay the bloc's concerns.

Alphabet, Google's parent company, will now have the chance to read the concerns raised by the commission and defend its position in writing, as well as request an oral hearing to present their comments.

 

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