Shark Tank's Mark Cuban thinks going woke is 'good business'

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Shark Tank star Mark Cuban says companies are going woke for one reason: it makes good business sense.

“gender fluid” mugs, “queer all year” calendars and books for children aged 2-8 titled “Bye Bye, Binary,” “Pride 1,2,3” and “I’m not a girl.”

Some merchandise was designed by Erik Carnell, who has used satanic and occult imagery in some of his previous work.Article content The market value of the Minneapolis-based company went into free-fall after social media users reacted negatively to its campaign.“When Bud happened, I can’t believe that boards didn’t wake up to that decimation market cap … Budweiser was the American beer. It took decades to build that brand and they blew it up in 30 hours,”O’Leary said Target’s subsequent misstep was proof why many companies stay out of controversial areas of public life.

“When you are selling consumer goods and services, you cannot be partisan in any way,” O’Leary said. “Let me give you an example. Do you ever hear a CEO that represents a company ever talking about abortion? Never. Because that is an issue that will never be resolved. It’s a personal issue, it’s a family issue, it’s a religious issue. It’s partisan forever. You don’t touch it. Same thing with politics, same thing with gender identity. Everybody has a personal opinion about it.

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