I sold my ad agency to a private equity-backed holding company. Here's what I wish I knew before.

  • 📰 BusinessInsider
  • ⏱ Reading Time:
  • 33 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 17%
  • Publisher: 51%

Malaysia News News

A year ago, I sold my ad agency to a new type of agency holding company. Here are the things I wish I knew before.

, and IPG, and their model is to buy a hundred agencies and gain market share. But a lot of those agencies have duplicative services. We didn't want to be one of a hundred agencies.

There are also holding companies that use a new model, like S4 and DEPT, where you become part of one big group. But you lose your identity. They call your top ten clients to make sure that if a deal does happen, before it's even done, will the client stay on? Which is a scary proposition. My first board meeting was November last year. They're on a timeline, and we have to match their timeline. I didn't calculate that I really needed to plan the next five years. My expectations have been exceeded with how well I like all the other agencies in the network, and I get along great with the other CEOs. We do a lot of pitching together.

 

Thank you for your comment. Your comment will be published after being reviewed.
Please try again later.
We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

 /  🏆 729. in MY

Malaysia Malaysia Latest News, Malaysia Malaysia Headlines