Investing in going Viral: A significant portion of FIFTY FIFTY's $6M Investment was used to fuel 'Cupid's TikTok Boom? | allkpop

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Investing in going Viral: A significant portion of FIFTY FIFTY's $6M Investment was used to fuel 'Cupid's TikTok Boom?

, recently shared an intriguing email that they obtained. No information was given on where and how the email was obtained, but the email allegedly sheds light on some of the inner workings of the music industry, specifically regarding promotional and advertising fees aimed at generating viral traction for a song.

The alleged screenshot of email that the Twitter user attached included promotional content that explains that if a content creator uses a specific track in their YouTube shorts, the YouTuber would be paid a cooperation fee. The email was directed to a content creator stating," Currently, our company is holding a YouTube Shorts sound source promotion. We are inquiring if you, XXX, can participate this time. If you use our company's sound sources in YouTube Shorts, we will pay you a promotion cooperation fee according to the number of postings. As of now, dozens of YouTubers are joining and earning a steady income of 1.5 million to 6 million KRW per month."

Havaqquq-303's tweets suggest that ATTRAKT had deployed a good portion of their resources to boost the popularity of"Cupid" on TikTok, allegedly by compensating TikTok creators to incorporate the song into their content. The recent disclosure that FIFTY FIFTY's"Cupid" may not have gone viral organically has ignited a divide among Korean online communities. While some netizens are disappointed, some netizens are not surprised.

 

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Producer Ahn Sung Il and his company The Givers, behind FIFTY FIFTY's 'Cupid', countersues ATTRAKT | allkpopOn June 28 KST, producer Ahn Sung Il and his production team The Givers has officially announced intentions to countersue ATTRAKT for the spread of …
Source: allkpop - 🏆 573. / 51 Read more »