How SA coffee shop loyalty programmes compare – and what data they collect when you sign up | Business

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Here's how each coffee shop loyalty programme compares - and how many coffees you'll need to buy before you get one back.

Vida e Caffè runs its loyalty programme through its app, which appears to be a white-label version used by at least one other direct competitor.

Vida also uses app trackers"for analytics purposes" and will monitor how you use the app for internal development reasons. This includes information on what products you buy and how often and information on other sources like social media and blogs. They do this for various reasons, including marketing and promotional, and"to perform website and mobile application analytics".

The Kauai reward scheme operates on a tiered status depending on how much money you spend using the app. Each tier offers specific benefits, primarily birthday freebies of increasing value and free delivery at the top tier. Loyalty points relating to levels reset to zero at the beginning of each year.Mugg & Bean operates what appears to be the same white-labelled app as many other quick service restaurants in South Africa for its rewards programme - including at least one direct competitor.

To register, you'll need to enter a 10-digit number, with most people using cellphone numbers for uniqueness and ease of memory. Although this isn't required, a new web interface that allows you to check your balance and transaction history does require a working cell phone number.

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