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Jenny Craig to return online after being bought by Nutrisystem's parent company

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Weight loss brand Jenny Craig is getting a second lease on life.

Nutrisystem's parent company Wellful is rebooting the brand this fall in a "convenient direct-to-consumer delivery model," the company announced Wednesday. Jenny Craig went bust in May after more than 40 years in business because of growing competition from trendy diets and weight loss drugs like Ozempic.

Wellful CEO Brandon Adcock said that customers "expect products delivered quickly and easily to their door, and our e-commerce supply chain will enable us to deliver on that expectation." A price wasn't disclosed, but court filings show Jenny Craig's intellectual property to be priced up to $10 million. Jenny Craig's website now shows a message teasing its return this fall.

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