The logo of Puma sportswear company is seen at its store at Tbilisi Mall in Tbilisi, Georgia, April 22, 2016. REUTERS/David Mdzinarishvili'No signs of improvement' in U.S., CEO sayssecond-quarter sales grew by 11%, the company reported on Wednesday, slightly ahead of market expectations thanks to stronger revenues from Asia and Europe, while the U.S. dragged.
Puma's shares were up 3% by 0755 GMT, as the company said it was on track to meet 2023 targets and may even increase guidance if things go well in the third quarter. Globally, Puma said it achieved its goal of normalising inventory levels by mid-year, with inventories at 2.146 billion euros, down from the first quarter. Retailers in the U.S. have been discounting to reduce a sector-wide build-up of stock.
Freundt said Puma would focus on 'elevating' its brand, as the retailer said it saw strong demand for its newThe first products from a renewed partnership with Rihanna will showcase the Grammy-winning Barbadian singer's take on the terrace trend when they launch in September, Puma said.